The new Cadillac logo had me thinking about the worst logo change

"dogisbadob" (dogisbadob) 08/16/2013 at 19:19 • Filed to: None

1

13

electronics company Pioneer's redesign in 1999:

This was their logo from 1970-1998:

GasolineLollipop > dogisbadob 08/16/2013 at 19:37

3

The ohm symbol and the tuning fork is nice.

dogisbadob > GasolineLollipop 08/16/2013 at 19:38

0

Yup! A very clever way to show the connection between music and electronics!

The new logo looks generic, cheap-ass anything

GasolineLollipop > dogisbadob 08/16/2013 at 19:42

0

At least their new logo matches their new quality.

dogisbadob > GasolineLollipop 08/16/2013 at 19:44

0

Exactly!

Jid M > dogisbadob 08/16/2013 at 19:54

0

I do love the old logo, which I've never seen until just now.

Sad...

webmonkees > dogisbadob 08/16/2013 at 20:00

0

I still have the old logo on my geek collectable, a molded plastic nametag from my days of being overhelpful. Nowadays they just get out the label printer.

phenotyp > dogisbadob 08/16/2013 at 20:03

0

Pioneer's is definitely bad, but, in their defense, it was 1999, and that looks pretty appropriate for the era.

As for the worst, though, I think Wacom still has them beat.

Victorious Secret > GasolineLollipop 08/16/2013 at 20:19

1

Eh?

Do you even own a Kuro or Kuro Elite or Elite Receiver?

Generic and cheap is the last thing that matches any of their products even though they shut down the TV end of things...

Danimalk - Drives a Slow Car Fast > dogisbadob 08/16/2013 at 20:36

1

Arby's for sure.
3d hat and 2d text? Wat?
That western font is the only uniqueness Arby's had, and they cut it.

http://designshack.net/articles/inspi…

They are redesigning it...again... after less than a year.

dogisbadob > Danimalk - Drives a Slow Car Fast 08/16/2013 at 20:47

0

Arby's is a right hand mitten. Hamburger Helper is a left-hand glove.

OneFastPuertoRican > dogisbadob 08/16/2013 at 22:39

0

The Pioneer logo isn't bad when you compare it to the updated GAP logo.

Yikes. They went back to their old logo after everyone (and I do mean everyone ) pretty much laughed at it.

[I'm in the advertising/design profession so I know of a plethora of bad logo updates]

dogisbadob > OneFastPuertoRican 08/16/2013 at 22:43

0

I was waiting for someone to bring that one up!

OneFastPuertoRican > dogisbadob 08/16/2013 at 23:03

1

What made the situation even worse was the story about the entire project being 'crowd-sourced'.

Summary here .